Gourmet Fare

Milka at 120, More than Marvelous

The Milka 120th birthday chocolate bar in France. Photo ©Courtesy Milka

With its distinctive lilac packaging adorned with its Lila the cow mascot, Milka chocolate and cookie products are instantly recognizable on the shelves of food stores in the myriad countries around the world where they are found. From France to Bulgaria, from the United States to Argentina, the tender chocolate of Milka has been enjoyed by generations of sweet tooths and other tooths. The house is celebrating its 120th anniversary this year and the classic Milka chocolate bars are featuring tender messages with each chocolate square on the bar presenting words or drawings to create a message. Tenderness has been an integral part of the house’s advertising campaigns since the 1960s. Made from alpine milk, Milka has sponsored alpine skiing stars since 1995. Milka is owned Mondelez International, one of the world’s largest snack companies, and whose motto is Snacking Made Right.
©The Gourmet Gazette
https://www.mondelezinternational.com/
For Milka in France and to participate in the anniversary contests there:
http://www.tendresmessages.milka.fr

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