Paris, France — It is the mythical, upscale French brand inspired by and grounded in the sport of rugby. Sporty, elegant, casual and comfortable are the hallmarks of the menswear of Eden Park. French know-how and creativity come together once again in the house’s latest collection for Autumn/Winter 2020. For the Sport line the emblematic colors are all there blue, white, red, navy and pink. Meanwhile the Club line brings together aristocratic materials like wool, cashmere and leather. While the capsule Hexa is outfitted with technical traits that render the garments breathable and antibacterial. It is an urban and sporty collection from Eden Park who was the first to turn the rugby shirt into a city shirt. The house has always used fine materials like Pima cotton and Geelong wool and the latest collection is no exception. And there are fun touches of day glow pink. green and blue emerging here and there.

Back in 1987, Franck Mesnel, a player for the Racing Club de France rugby team and the founder of Eden Park, played for the French team in the final of the very first Rugby World Cup against the All Blacks of New Zealand in the Eden Park stadium in Auckland. In that same year, the Racing played in the quarter finals of the French rugby championship and the Racing players emerged from the locker room in blazers and bow ties. The emblematic pink bow tie of Eden Park came into being when the team wore them to a dinner with their tuxedos. The Pink Panther was the team’s mascot. It’s been some 30 years since the rugby men Franck Mesnel and Eric Blanc have transposed a certain French flair from the rugby field to this unique brand which in turn has given rise to the house’s emblematic collection French Flair.

And the pink bow tie remains the logo of this elegant and sporty brand.
©The Gourmet Gazette
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