Salomon, the French modern mountain lifestyle brand has just announced Korean singer, songwriter and actress Jisoo as a new global ambassador of the brand to reflect its evolving connection to outdoor lifestyle, fashion and culture. Jason has established herself as one of the most influential voices, recognized for her presence across music, fashion, and entertainment. Her connection to fashion, the outdoors, and culture naturally aligns with the Salomon universe.  “Growing up close to the mountains in South Korea, nature and the outdoors were a part of everyday life. Spending time outside continues to bring me a sense of freedom and grounding. What I value in Salomon is the balance between functionality, movement, and style. From the beginning, the partnership felt natural to me because it aligns with how I live and move in everyday life,” commented Jisoo. “Jisso represents a generation embracing openness, curiosity and fluidity between sport and fashion. Her perspective and global influence resonate with how Salomon continues to evolve today, bringing mountain heritage, outdoor lifestyle and style into broader cultural conversations, » said Kristof Cavazzana, Global VP Product & Experience, Salomon. The Annecy-based company creates innovative, premium and authentic footwear apparel and winter sports equipment in the French Alps. Special to The Gourmet Gazette. https://www.salomon.com