Celebrating 250 years of Veuve Clicquot with the Icons collection. Photo courtesy Veuve Clicquot. Handout via The Gourmet Gazette
It’s celebration season for Veuve Clicquot as the venerable house of champagne enters into its 250th year. To mark the milesonte, the house launched a collection of iconic and eco-sustainable packaging in the color of the sun, golden yellow. The new collection, which is new takes on their classic gift boxes, is being brought out in a limited edition and has been christened Icons. The house was founded in 1772 in Reims. Madame Clicquot came to the helm of the company in 1805 becoming one of the first business women in the modern era. It was she who brought out the Brut Carte Jaune and its yellow label. She would go on to create the first vintage champagne in 1810 and the first known blended rosé in 1818.
Left: The Clicquot Arrow has also returned in a new gift box. Originally launched in 2016 with 29 destinations in which the house’s champagne is present it has been re-interpreted with an updated sign. The box indicates the distance separating Paris from the indicated destination. You can personalize the box which contains no plastic and is entirely recyclable. Right: The Veuve Clicquot Fridge gift box draws its inspiration from the rounded, colorful refrigerators of the 1950s. And it keeps the champagne at tasting temperature for up to two hours, Re-released in collaboration with the industrial design pioneer, Smeg, this limited edition is recyclable and contains no plastic. Photo courtesy Veuve Clicquot. Handout via The Gourmet Gazette
Veuve Clicquot enjoys one of the most exceptional vineyards in Champagne country. Spread out over 390 hectares that are divided up into 12 of the 17 Grands crus and 20 of the 44 Premiers crus that are found in Champagne, Veuve Clicquot possesses one of the leading vineyards in Champagne both in terms of quantity and quality. This exceptional heritage was particularly marked by Madame Clicquot herself who acquired at the time the finest of vineyards today classified as Grands Cru vineyard. Grand crus, French for great growth or best growth, indicates the top of the line territories in the vineyard while the Premier cru is the tier just below.
Left:The Clicquot Ice Jacket was designed in collaboration with the students of the London Central Saint Martins design and fashion school. First brought out in 2004, it has become a gold standard in packaging as it doubles as a thermos keeping the champagne cold for up to two hours. The new version will adorn the Brut Carte Jaune and Rosé Non Vintage champagnes of the house and is made entirely of recycled plastic. It was fashioned using a revolutionary new technique called 3D knitting which limits any excess material. Right: The Clicquot Ice Box first appeared in 2000. Inspired from the Japanese art of origami. This version is made with cardboard that can be unfolded into a champagne bucket and re-used up to 10 times. Photos courtesy Veuve Clicquot. Handout via The Gourmet Gazette