Paris, France — What is arguably the world’s most famous bicycle race, the Tour de France, kicks off from the city of Brest in western France on June 26th and will swing out throughout the land for 21 legs over a three-week period. The official coffee for the race over the past nine years has been the house of Senseo an organic and environmentally friendly brand that aims for zero carbon dioxide emissions. The house supplies complementary coffee to fans, participants and organizers throughout the tour and is part of the race’s legendary caravans which precede the cyclists throughout the country.
Each day 8 hosts and hostesses on their trusty delivery tricycles glide up and down the rows of spectators lining the paths of the race and proffer free coffee to up to 3,000 people before the arrival of the cyclists. Meanwhile in the « Village » a moveable enclosure for sponsors, the press and participants, Senseo offers coffee tastings. Two floats and a hybrid Fiat will follow the teams throughout France taking the spectators into the world of Senseo coffees. A coffee truck will be on hand in the Fan Parks set up in various locations to offer tastings and will travel the roads to offer coffee in neighboring villages.
Senseo has a line of 23 coffees emanating from plantations that are UTZ certified. UTZ is the label and program for sustainable farming. The coffee capsules can be used in compost as well. This year Senseo launched a line of organic Arabica coffees and the ensemble was designated the product of the year. The house will be distributing re-usable goodies during the tour including bags in recycled plastic, bamboo spoons and capsules of its organic coffee.
©Trish Valicenti for The Gourmet Gazette