Paris, France — It is a world of brilliant purple crystals and mysterious red rocks. Four original couture pieces from Los-Angeles based designer August Getty inspired by, among others, Arthurian legend, Roman mythology and spiritual iconography, were revealed in a virtual couture presentation that was released last March 4th during the Paris Fashion Week. The virtual couture prelude, called Tinitus, which will eventually transition to an immersive web experience in anticipation of the Paris Couture shows in July of 2021, was produced in collaboration with London’s Institute of Digital Fashion for Paris Fashion Week.
Ethereal landscapes and other worldly beings serve as the backdrop for the four couture pieces created by Getty while the four videos underscore the ongoing symbiosis between fashion and technology. As its title implies it is a resounding show.
« I wanted to create a world safe from judgement and bias where you can be free to be yourself, » says Getty, « A place you can access that allows you to repaint your past in vibrant color. »
The virtual world and wardrobe took over six months to complete making use of advanced CGI software and unconventional design methods allowing each sequin, stitch and precious stone to be individually positioned on the virtual silhouette in the meticulous fashion found in couture-level workmanship.