It is the oldest of the champagne houses but it is perhaps the youngest in terms of sustainable development. The celebrated house of Ruinart, founded in 1729 has announced its environmentally-friendly packaging for its line of stellar R champagnes, R Millésimé, Rosé and Blanc de Blancs. The new case, the fruit of more than two years of research and development which is slated to replace the existing boxes, contains zero plastic and is 100% recyclable.

he lightweight case is made from natural wood fibers emanating from ecologically managed European forests. It is like a second skin in paper and seven prototypes were necessary to reach the final result which marks a reduction of 60% of the carbon imprint compared with the previous packaging.

« With this second skin case, the Maison Ruinart is confirming its pioneering role in Champagne, and its ambition in terms of social and environmental responsibility, » explained Frédéric Dufour, the president of the Maison Ruinart.

With this eco-friendly packaging the house continues down the path of innovation which began back in 1729 with its founding as the first house of champagne followed by the release of the very first rosé champagne onto the market in 1764. It was also the first house to use cases made in wood to transport its bottles. The new case will be revealed at the VivaTech trade show in Paris in June of 2020.
©The Gourmet Gazette
http://www.ruinart.com/fr-e