Her name is Liliane. Liliane Murenzi. And her watch’s name is Lily, the Chapter 4.2 Lily Tourbillon, a fine watch for women with an eye-catching white ceramic strap, natural diamonds and rose gold coating on the dial. But it has a visible inner beauty as well: the tourbillon, one of the most desired and beautiful of the watch complications patented in 1801 by Abraham-Louis Breguet. The watch has been brought out by the innovative house of BA111OD, founded by Thomas Baillod in 2019 and based in Neuchâtel. He gave carte blanche to his Senior Designer Liliane. The designer opted for a nice light-weight titanium case with a rose gold pvd treatment outfitted with a predominantly white bracelet of ceramic links and external links in steel with the rose gold pvd treatment.

The superb real appeal comes in with the openwork dial featuring a tourbillon cage between 6 and 8 o’clock with the indexes transformed by 9 diamonds with those 9 diamonds symbolizing inner strength, destiny, responsibility, intuition, strength of character, high ideals and freedom. The tourbillon for the Chapter 4.2 Lily Tourbillon was developed and produced in La Chaux-de-Fonds by the renowned watchmaker Olivier Mory. 

BA111OD is the first watch brand to offer models with NFC (Near Field Communication) connected sapphire crystal, which enables contactless communication between two devices in the near field, within 1 cm. This technology provides a link between the physical watch and the digital world, but only if the customer wishes. By scanning the watch, the NFC glass allows the customer to transmit their business card or any other predetermined link directly to the other person’s phone. If the customer is an “afluendor” (a contraction of “ambassador, influencer and vendor”), he can even share his own BA111OD e-boutique by scanning his watch, thus facilitating recommendations according to the innovative business model based on we-commerce, the community evolution of e-commerce. ©Trish Valicenti for The Gourmet Gazette. https://ba111od.com/