Two great houses are joining together in an endeavor revolving around time and excellence as the Swiss watch-making brand Purnell starts the new year as the Official Time Keeper for the AS Monaco soccer club. AS Monaco, one of the most esteemed clubs in the world, will be turning 100 in 2024. Founded in 2020, Purnell has brought the tourbillon to the forefront of avant-garde haute horlogerie, and has brought out the world’s fastest triple-axis tourbillon from master watchmaker Eric Coudray.
“Monaco is a unique concentration of beauty, prestige and dynamism, just like our masterpieces,” says Maurizio Mazzocchi, CEO of Purnell. “Both our brands are rare jewels in our respective fields, and we recognize ourselves with AS Monaco’s tagline: Rise. Risk. Repeat.”
AS Monaco has eight league titles, 5 Coupe de France trophies and has been the home club to legendary players like Emmanuel Petit, Thierry Henry, and Kylian Mbappé. The club’s jersey La Diagonale in red and white is instantly recognizable and was designed by princess Grace in 1960.
“We are delighted to welcome Purnell to the AS Monaco family,” says Oleg Petrov, Vice-President & CEO of AS Monaco. “Purnell is a brand recognized for its know-how, its audacity, its sense of innovation and performance, notions that fit perfectly with our philosophy. We are looking forward to this collaboration.”
The partnership between AS Monaco and Purnell also means an exclusive co-branded timepiece collection, which is slated to be revealed during the spring of 2022. The house of Purnell which also dubs itself as « only tourbillon » develops and fashions highly exclusive timepieces all of which are distinguished by a tourbillon and has been recognized within the industry as having reached a pinnacle of technical, but also aesthetic mastery in the creation of these impeccably beautiful watches.
The tourbillon is a complication that is highly prized by collectors and Purnell became the first house to exclusively manufacture tourbillon watches. Founded in Switzerland, Purnell positions the tourbillon face up on the dial where it performs three different rotations around three axes at three different speeds. It is the brainchild of master watch maker Eric Coudray, one of the world’s most sought after watchmakers.
©Trish Valicenti for The Gourmet Gazette