Paris, France — It is one of the most iconic French cars and it is being celebrated in one of the French capital’s most iconic places. The 4L car was a big hit, a ladies’ car, too, offering a world of independence. Small and efficient, user friendly so to speak, with its four doors and hatchback (it was the first hatchback to be mass produced) to easily place shopping bags or groceries inside. Launched in 1961, it quickly became popular within the massive car buying that was sweeping France at the time. Today the model is celebrating its 60th anniversary with an exhibition and a host of activities and talks in the Atelier Renault on the Champs-Elysées which houses a restaurant (currently closed), an exhibition space, car showroom and boutique. So if you can’t be in Paris right now, The Gourmet Gazette brings the show to you.
The Renault 4L was one of the most widely sold cars in the world. Dubbed a Livable Car, it was a symbol for several generations from the 1960s to the 1990s. Over 8 million of the cars have been sold in some 110 countries. The colorful show draws its inspiration from the artistic universe of the illustrator Greg and takes the visitor on a journey, much like the car itself did.
Among the iconic models on display one discovers the 4L Parisienne, launched in 1963 with the woman’s magazine Elle. Outfitted with a dark green color it will trade places with, successively, two other stars the 4L Seventies in a pop art pink color and the 4L Plein Air (Outdoors) from 1969, the ideal car for going on vacation. Also on the agenda are the 4Ls that were used in public service so the cars that served the French Post Office, in bright yellow, the firemen and the Gendarmes are all on display in rotation. The visitor can also admire the very last Renault 4 produced in the Renault factories, the Renault 4 Bye Bye.
©Trish Valicenti for The Gourmet Gazette
53 avenue dess Champs-Elyseés
75008 Paris, France
Categories: Gourmet Fair, Gourmet Ware
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